(DOWNLOAD) "Rethinking Marketing: Sustainable Marketing Enterprise in Asia, 2/e" by Philip Kotler # Book PDF Kindle ePub Free

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eBook details

Title: Rethinking Marketing: Sustainable Marketing Enterprise in Asia, 2/e
Author : Philip Kotler
Release Date : January 29, 2012
Genre: Marketing & Sales,Books,Business & Personal Finance,
Pages : * pages
Size : 28018 KB

Description

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.